It’s the classic sales book that has boosted profits—for salespeople and for their customers—for more than two decades!
In this sixth edition, Mack Hanan continues the theme he has brought to thousands of sales reps: You are no longer a vendor, out to sell a customer a product; you are a consultant, out to help your client’s business grow. New topics include how to:
About the Author
Mack Hanan is a renowned consultant and the best-selling author of numerous AMACOM books, including Key Account Selling, Sales Shock, Competing on Value, and Tomorrow’s Competition.