The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization

ISBN: 0071458832
EAN: 2147483647

Year: 2005
Pages: 145

Authors: Jason Santamaria, Vicent Martino, Eric Clemons

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Table of Contents
BackCover
The Marine Corps Way - Using Maneuver Warfare to Lead a Winning Organization
Introduction: From the Battlefield to the Business World
Why the Marines?
What You Are About to Read
Our Mission
Chapter 1: Maneuver Warfare
Maneuver Warfare Defined
The Nature of Warfare
The Evolution of Maneuver Warfare
Maneuver Warfare Today
Chapter 2: An Integrated Attack - The Arab-Israeli War of 1967
Background
Air Attack and the Onset of War
Ground Attack
Outcome and Observations
Chapter 3: The Seven Guiding Principles
Targeting Critical Vulnerabilities
Boldness
Surprise
Focus
Decentralized Decision Making
Tempo
Combined Arms
Integration of Principles: Bringing It All Together
Chapter 4: Targeting Critical Vulnerabilities
Rommel at Isonzo
Lowe s Hardware vs. Home Depot
Shell Oil: Scenario Planning
Battle of Petersburg
Analysis Across Examples
Targeting Critical Vulnerabilities . . . the Marine Corps Way
Application in Business
Chapter 5: Boldness
MacArthur at Inchon
Gerstner at IBM
Chamberlain and Pickett at Gettysburg
Victory Beer
Warren Buffett s Steely Resolve
Analysis Across Examples
Boldness . . . the Marine Corps Way
Application in Business
Chapter 6: Surprise
Sam Houston at San Jacinto: Stealth
Pepsi: The Code Red Stealth Launch
Coalition Attack in Operation Desert Storm: Ambiguity
Microsoft Product Upgrades: Ambiguity
Allies Before D-Day: Deception
Merrill Lynch s CMA: Deception
Analysis Across Examples
Surprise . . . the Marine Corps Way
Application in Business
Chapter 7: Focus
German Invasion of France
Lexus s Entry into the U.S. Auto Market, Part 1
Nelson at Trafalgar
Harrah s Entertainment
Analysis Across Examples
Focus . . . the Marine Corps Way
Application in Business
Chapter 8: Decentralized Decision Making
Patton s Breakout from Normandy 1944
Smith Newcourt
Ripley and the Bridge at Dong Ha
The Fall of AES
Analysis Across Examples
Decentralized Decision Making . . . the Marine Corps Way
Application in Business
Chapter 9: Tempo
F-86 v. MiG-15 and Boyd s OODA Loop
Cisco Systems - the Fast Beats the Slow
Stonewall Jackson - Press On
McClellan at Antietam
Rosenbluth International
Analysis Across Examples
Tempo . . . the Marine Corps Way
Application in Business
Chapter 10: Combined Arms
Henry V at Agincourt
Lexus s Entry into the U.S. Auto Market, Part 2
511 in Operation Desert Storm
NetJets - It s More Than Just an Airplane
Analysis Across Examples
Combined Arms . . . the Marine Corps Way
Application in Business
Chapter 11: Reconnaissance Pull
The Marines Amphibious Assault on Tinian
Hewlett Packard Printers
Analysis Across Examples
Reconnaissance Pull . . . the Marine Corps Way
Application in Business
Chapter 12: An Integrated Attack - Examples from Business
Wyser-Pratte Co.
Capital One Financial
Replication in Business
Chapter 13: Leadership - The Backbone of Maneuver Warfare
Leadership . . . the Marine Corps Way
Companies That Get It
Application in Business
Final Thoughts
Appendix: Summary of Key Prescriptions
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 13
Sources
Articles
Public Information: Official Reports, Company Reports, and Press Releases
Personal Interviews
Military Publications
Websites
List of Figures
Index
Index_B
Index_C
Index_D
Index_E
Index_F
Index_G
Index_H
Index_I
Index_J
Index_K
Index_L
Index_M
Index_N
Index_O
Index_P
Index_Q
Index_R
Index_S
Index_T
Index_U
Index_V
Index_W
Index_Y
Index_Z