A valid question, as we come to the close of the book, might be If maneuver warfare is so overwhelmingly effective, why aren t more people
But given the
With study and practice you can internalize the seven guiding principles, just as hundreds of newly minted Marine second lieutenants ” butter bars ”do each year at The Basic School. Moreover, whether you are the CEO, a division head, a department manager, or even the leader of a small team, it is your prerogative to lead your little piece of the world as you see fit. In the short term you will need to commit to sweeping and possibly painful organizational change. Over the longer
We hope we have now accomplished our mission. We thank you for your time and interest and welcome any thoughts, feedback, or personal accounts of the actual implementation of maneuver warfare in your organization. To this end,
A state of mind bent on shattering the enemy morally and physically by paralyzing and confounding him, by avoiding his strength, by quickly and aggressively exploiting his vulnerabilities, and by striking him in a way that will hurt him most.
The four human and environmental factors that shape military conflict are also inherent aspects of business.
The force that makes the simple difficult and the difficult seemingly
Uncertainty: The fog of war
Fluidity: The continuous cycle of cause and effect replete with fleeting opportunities and unforeseen events
Disorder: The state toward which competitive situations deteriorate as time progresses
The concepts of maneuver warfare, while
Targeting Critical Vulnerabilities:
Analyze and probe rivals with the aim of identifying and
Boldness: Take calculated risks that have the potential to achieve major, market-shifting results.
Use stealth, ambiguity, and deception to degrade the quality of information available to
Focus: Bring overwhelming resources to bear at critical points and times to capitalize on key market opportunities.
Decentralized Decision Making:
Push decision-making authority to those who are
Tempo: Identify opportunities, make decisions, and implement plans faster than competitors do to seize the initiative and force them into a constant state of reaction.
Look for ways to combine complementary resources in a manner that