Chapter 10

Combined Arms

• Use information technology to add value to resources that you enjoy and a competitor lacks.

• Provide an initial common training ”shared foundation.

• Cross-train and move employees regularly to create mutual trust and implicit understanding throughout the organization.

• Don t let employees stagnate in one job by leaving them there for too long.

• Bring critical functions in-house and assemble custom-tailored teams to capitalize on emerging market opportunities.

• The complexity associated with combining different resources requires an even more comprehensive and even more integrated use of information.

  • Air, artillery , and direct fire in a SEAD mission

  • Marketing, sales, production, and distribution in a new product launch

• Align incentives to promote cooperation across divisions.

• Practice, practice, practice.

• And when you are done practicing, throw a happy hour .

• Ensure communications systems offer flexibility and reliability needed to meet the task at hand.