Articles

Ashbrook Nickell, Joe. Welcome to Harrah s, Business 2.0 , April 2002.

Banks, Howard. The Flying Buffett, Forbes , September 21, 1998.

Bayus, Barry L.; Jain, Sanjay; and Rao, Ambar G. Truth or Consequences: An Analysis of Vaporware and New Product Announcements, Journal of Marketing and Research , revised March 2000.

Becker, David O. Gary Loveman, the Man Who Brought the Customer Service Revolution to Gaming, Explains How He Helped Double Harrah s Revenues and Earnings, The McKinsey Quarterly , 2003, Number 2.

Benson, Mitchell. AES s Bakke Becomes Latest CEO in Power Industry to Step Down, Wall Street Journal , June 19, 2002.

Berman, Phyllis. Throwing Away the Book, Forbes , November 2, 1998.

Bettridge, Jack. Inside NetJets Control Room: How They Manage the World s Sixth Largest Airline, Cigar Aficionado Magazine , July/August 2002.

Binkley, Christina. Lucky Numbers, Wall Street Journal , May 4, 2000.

Bowen, Kent H., and Clark, Kim B. Make Projects the School for Leaders, Harvard Business Review , September/October 1994.

Brooker, Katrina. Why Companies Hate Risk Arbitrageurs. They Call Them the Swarm, Fortune , August 3, 1998.

Budworth, David. How to Be a Successful Investor, Sunday Times of London , November 17, 2002.

Burrows, Peter. Why Fiorina Convinced an Icon to Become Chairman, BusinessWeek Online , August 2, 1999.

Byrnes, Nanette. The BW 50: The Best Performers, BusinessWeek , March 29, 1999.

Centennial Journal: 100 Years in Business ”Merrill Lynch CMAs Draw Interest, 1977, Wall Street Journal , November 3, 1989.

Chura, Hillary. Code Red Soft Drink Sales Explode, Advertising Age , August 27, 2001.

Chura, Hillary; Friedman, Wayne; MacArthur, Kate; and Thomaselli, Rich. Coke v. Pepsi: Return to War, Advertising Age , November 25, 2002.

Clemons, Eric K. Using Scenario Analysis to Manage the Strategic Risks of Reengineering, Sloan Management Review , Vol. 3, No. 4, Summer 1995.

Clemons, Eric K., and Thatcher, Matt E. Capital One: Exploiting an Information-Based Strategy, Proceedings, 31st Hawaii International Conference on System Sciences , January 1998.

Clemons, Eric K.; Croson, David C.; and Weber, Bruce W. Market Dominance as a Precursor of a Firm s Failure: Emerging Technologies and the Competitive Advantage of New Entrants, Journal of Management Information Systems , Vol. 13, No. 2, Fall 1996.

Clemons, Eric K., and Row, Michael C. Information Technology at Rosenbluth Travel: Competitive Advantage in a Rapidly Growing Global Service Company, Journal of Management Information Systems , Vol. 8, No. 2, 1991.

Clemons, Eric K., and Row, Michael C. The Merrill Lynch Cash Management Account Financial Service: A Case Study in Strategic Information Systems, Proceedings, 21st Hawaii International Conference on System Sciences , January 1988.

Clemons, Eric K., and Hann, Il-Horn. Rosenbluth International: Strategic Managing of Technology-Driven Discontinuous Change at a Successful Global Enterprise, Journal of Management Information Systems , Fall 1999.

Clemons, Eric, and Santamaria, Jason. Maneuver Warfare: Can Modern Military Strategy Lead You to Victory? Harvard Business Review , April 2002.

Conglomerate Forced to Sharpen Up Its Act, Financial Times , October 26, 2001.

Cook, William. A Drag Race for Blue Bloods, U.S. News and World Report , December 19, 1998.

Corcoran, Elizabeth. COMSAT, Dissidents Reach Deal, Washington Post , June 6, 1997.

Daum, Juergen. How Scenario Planning Can Significantly Reduce Strategic Risks and Boost Value in the Innovation Chain, The New Economy Analyst Report , September 8, 2001.

Deutschman, Alan. How H-P Continues to Grow and Grow, Fortune , May 2, 1994.

Devlin, Dory. Culture Helps Airline Stay Aloft: Southwest Airlines, Newark Star Ledger , November 4, 2002.

Druckerman, Pamela. How to Project Power Around the World, Wall Street Journal , November 13, 2000.

Dumaine, Brian. How I Delivered the Goods, Fortune Small Business , October 2002.

Dunlap, Charlotte. The Builders, Computer Reseller News , November 15, 1999.

Eisenhardt, Kathleen M., and Brown, Shona L. Patching: Restitching Business Portfolios in Dynamic Markets, Harvard Business Review , May/June 1999.

Fein, Adam J. Scenario Planning for Managers, Modern Distribution Management , 2003.

Fishman, Charles. Face Time with Fred Smith, Fast Company , June 1, 2001.

Gaither, Chris. Hewlett Sees Compaq Merger as Fuel for Its Printer Division, New York Times , December 24, 2001.

Goldblatt, Henry. Go West! Fortune , November 22, 1999.

Goulding, Vincent, Jr. From Chancellorsville to Kosovo, Forgetting the Art of War, Parameters, U.S. Army War College Quarterly , Summer 2000.

Green, Jeff. Toyota Expects Luxury Sales Surge as Boomer s Pay Peaks, Bloomberg , April 15, 2003.

Hamme, Christopher. The Miracle of Agincourt, British Heritage Magazine , February 2001.

Hein, Kenneth. Cracking the Code for Pepsi, Brandweek , October 14, 2002.

Heskett, Ben, and Wong, Wylie. Juniper Finds Its Own in Networking Niche, CNET News , August 16, 1999.

Higgins, Peter E. Historical Applications of Maneuver Warfare in the 20th Century, Marine Corps Command and Staff College, 1990.

Holstein, William J. The Joust for Big Pipes, U.S. News and World Report , April 5, 1999.

House, Jonathan M. (Captain, USA). Toward Combined Arms Warfare: A Survey of 20th-Century Tactics, Doctrine, and Organization, U.S. Army Command and General Staff College, August 1984.

Hughes, Charlie (Major, USMC). Air Strategy in the 1967 Arab/Israeli War, Marine Corps Command and Staff College, 1997.

Jay, John. Time for Buffett to Break Up Berkshire Hathaway, Sunday Times of London , January 9, 2000.

Jouret, Guido. Cisco Acquisition and Integration Model, Cisco Systems, 1999.

Kadlec, Daniel. The Fall of the Mighty Buffett, Soros, Robertson, Time , May 15, 2000.

Kamm, Thomas. Free to Paint a Hotel Pink, Wall Street Journal Europe , November 11, 1998.

Katzenbach, Jon R., and Santamaria, Jason A. Firing Up the Front Line, Harvard Business Review , May/June 1999.

Knight, Jerry. At COMSAT, It May Be Back to Redrawing the Board, Washington Post , May 19, 1997.

Konrad, Rachel. Lucent s Hits and Misses, CNET News , May 29, 2001.

Kreider Yoder, Stephen. H-P Official, Hackborn, Plans His Retirement, Wall Street Journal , November 22, 1993.

Kreider Yoder, Stephen. Shoving Back: How H-P Used Tactics of the Japanese to Beat Them at Their Game ”It Hogged Patents, Cut Costs and Pared Prices to Grab Market in Inkjet Printers ”Tested on Tortillas and Socks, Wall Street Journal , September 8, 1994.

Lehmann, Gary C. (Lt Col, USMC). Transforming Marine Corps Leadership, Marine Corps Gazette , April 1, 2002.

Levinson, Meredith. Jackpot!, CIO Magazine , February 1, 2001.

Lewis, Diane E. Q&A: FedEx CEO Frederick W. Smith, on Challenges Facing Executives, Boston Globe , November 10, 2002.

London, Simon. IT and Horsepower Are a Winning Formula, Financial Times , October 10, 2002.

Lund, Scott. Maneuver Warfare in Business, OPIM 899, The Wharton School, December 4, 2002.

McElligott, Tim. IM Somebody, Telephony Online , April 2, 2001.

McKay, Betsy. Pepsi s Code Red May Score with Subtlety, Wall Street Journal , September 28, 2001.

Markels, Alex. Team Approach: A Power Producer Is Intent on Giving Power to Its People, Wall Street Journal , July 3, 1995.

Martin, Jennifer. Fractional Fascination: Partial Ownership of Jets Lets Smaller Players Enjoy Prestige and Privilege, Crain s Chicago Business , January 13, 2003.

Martin, Richard. The Oracles of Oil, Business 2.0 , January 2003.

Matlack, Carol. The Raiders Are Coming! The Raiders Are Coming! BusinessWeek , April 24, 2000.

Mazzetti, Mark. The D Is for Deception, U.S. News and World Report , August 26, 2002.

Melzer, Bruce. The Uncertainty Principle, CIO Insight , June 1, 2001.

Mills, Mike. A Signal of Change at COMSAT, Washington Post , August 18, 1997.

Module 1: Tactics. SB01 Principles of War, Civil War Living History Institute, 2003.

Morris, Betsy. He s Smart. He s Not Nice. He s Saving Big Blue, Fortune , April 14, 1997.

Moskal, Brian S. Up, Up, and Away: A Unique Program of Fractional Jet Ownership Polishes the Image of the Time-Share Concept, Industry Week , June 19, 1995.

NetJets to Offer Wealthy Chance to Soar Higher, St. Petersburg Times , March 7, 2003.

O Reilly, Brian. The Mechanic Who Fixed Continental, Fortune , December 20, 1999.

Pascual, Aixa M. Lowes Is Sprucing Up Its House: By Appealing to Women It Aims to Hammer Home Depot, BusinessWeek Online , June 3, 2002.

Pitta, Julie. It Had to Be Done and We Did It (HP s Management Strategy Keeps HP Profitable), Forbes , April 26, 1993.

Pogash, Carol. From Harvard Yard to Vegas Strip: Trading Ivy for Neon, Former B-School Professor Gary Loveman Is Teaching Harrah s Some Wired New Ways, Forbes ASAP , October 7, 2002.

Pollack, Andrew. Hewlett s Consummate Strategist, The New York Times , March 10, 1992.

Prabhu, Jaideep, and Stewart, David W. Signaling Strategies in Competitive Interaction: Building Reputations and Hiding the Truth, Journal of Marketing and Research , February 1, 2001.

Prince, Greg W. Dew Catches Code, Beverage World , May 15, 2001.

Province, Charles M. The Third Army in WWII, The Patton Society Research Library, 1994.

The Quickest War, Time Europe , June 16, 1967.

Ray, Gary N. Microsoft Blows Smoke, Just Like the Old IBM, Computerworld , August 17, 1992.

Ricciuti, Mike. Microsoft Weaves a .Net over Win XP, ZDWire , October 18, 2001.

Rodman, David. The Role of the Israel Air Force in the Operational Doctrine of the Israel Defense Forces: Continuity and Change, Air and Space Power Chronicles , June 29, 2000.

Roundtable Discussion. All in a Day s Work, Harvard Business Review , December 2001.

Sachtleben, James L., Lt Col. Artillery Raids in Southwestern Kuwait, Field Artillery Journal , October 1991.

Sager, Ira. How IBM Became a Growth Company Again, BusinessWeek , December 9, 1996.

Segil, Larraine. Alliances: Preemptive Alliances: The Object of Some Partnerships Is to Thwart a Competitor, Industry Week , August 21, 2000.

Serwer, Andy. The Oracle of Everything, Fortune , November 11, 2002.

Smalhout, James. Doing Well by Doing Good: There s Some Evidence Good Corporate Governance Can Pay Off for Investors, Barron s , January 27, 2003.

Smith, Rebecca. AES Sees Charges of $2.7 Billion for 4th Quarter, Wall Street Journal , January 28, 2003.

Spinney, Franklin. Genghis John, Proceedings of the U.S. Naval Institute, July 1997.

Stertz, Bradley. Trying to Crack the Luxury Car Market, Wall Street Journal , August 7, 1999.

Stewart, Thomas A. Making Decisions in Real Time, Fortune , June 2000.

Taylor, Alex. Here Come Japan s New Luxury Cars, Fortune , August 14, 1989.

Tedeschi, Bob. What Do Diet Services Have in Common with Pornography and Financial Data? They May Be a Viable Net Business, The New York Times , April 30, 2001.

Theodore, Sarah. Code Red s Stealth Attack, Beverage Industry , January 2003.

Tkacik, Maureen, and McKay, Betsy. Code Red: PepsiCo s Guerrilla Conquest, Wall Street Journal , August 17, 2001.

Varner, William C. Six Days in June, The Friends of Israel, date unknown .

Vasilash, Gary S. The Lexus GX-470: You Want Me To Drive This Where? Automotive Design and Production , December 2002. (http://www.autofieldguide.com/ columns /gary/1202oncar2.html)

Wack, Pierre. Scenarios: Uncharted Waters Ahead, Harvard Business Review , Vol. 63, No. 5 (1985).

Wack, Pierre. Scenarios: Shooting the Rapids, Harvard Business Review , Vol. 63, No. 6 (1985).

Wake Up and Smell the Napalm, Forbes , 1999.

Woellert, Lorraine. Not Acting at All Like a Utility, BusinessWeek , December 13, 1999.

Zagorin, Adam. NetJets: Rent-a-jet Cachet, Time , September 13, 1999.