Index_S

S

Sachtleben, James L., 129

San Jacinto, Battle of, 60 “63

Sant, Roger, 98, 99

Santulli, Richard T., 132, 133

Satre, Phil, 85 “86

Scenario planning, 30, 34 “35

Schmidt, Harry, 140, 142 “43, 148

Schwarzenegger, Arnold, 133

Schwarzkopf, Norman, 65

SEAD (suppression of enemy air defense) mission, 135

Semper Gumby , 149

Sharon, Ariel, 10, 14 “16

Shell Oil, 34 “35

SIPAREX, 156, 159

Slim, Sir William, 19

Smith, Fredrick W., xi, 174, 175, 176

Smith Newcourt, 95 “97, 100

Southwest Airlines, 176 “79

Stealth. See Surprise principle, of maneuver warfare

Sun Systems, 46

Sun Tzu, 4

Suppression of enemy air defense (SEAD) mission, 135

Surprise principle, of maneuver warfare, 22 “23, 59 “60. See also Maneuver warfare

Allies before D-Day example of, 68 “70

analysis of examples, 72

application of, in business, 74 “75

Capital One example of, 162

Marine Corps and, 73 “74

Merrill Lynch s introduction of cash management accounts example of, 71 “72

Microsoft product upgrades example of, 67 “68

Operation Desert Storm example of, 65 “67

Pepsi s launch of Mountain Dew Code Red example of, 63 “65

Sam Houston at San Jacinto example of, 60 “63

Wyser-Pratte & Co. example of, 156

Suzuki, Ichiro, 81, 82, 127 “ “128