---

Tricks of the Podcasting Masters

ISBN: 0789735741
EAN: 2147483647

Year: 2006
Pages: 162

Authors: Rob Walch, Mur Lafferty

BUY ON AMAZON

• Tricks of the Podcasting Masters
• Table of Contents
• Copyright
• Foreword
• About the Authors
• Acknowledgments
• We Want to Hear from You
• Reader Services
• Introduction
• Part I: Laying Your Foundation
• Chapter 1. A Brief History of Podcasting
• Independent Podcaster Resources
• iTunes Enters the Playing Field
• David Versus Goliath?
• Chapter 2. What the Pros are Doing
• Popular Podcasts
• Podfading
• Chapter 3. Podcast Genres
• Audioblogs
• Comedy CastsShock Jocks, Skits, Standup...
• Couple Casts
• Educational
• Gaming
• Godcasts: Religious and Spiritual Podcasts
• The Interview Cast
• Music
• News
• Politics
• Radio Dramas
• Q-Podders
• Sci-Fi
• Sex
• Sports
• Tech Podcasts
• The Written Word
• Others Genres
• Chapter 4. Finding Your Passion
• Why Passion Matters
• Passion Pitfalls
• Why We Podcast
• Part II: Refining Your Podcast and Your Skills
• Chapter 5. Getting Started
• Choosing a Title
• Your Intro
• Chapter 6. Your Script
• Preparation
• Outline or Free Form
• Editing Versus Live
• Time Limits
• Swearing
• Chapter 7. The Art of the Interview
• Finding Guests
• Prep Work for Live Interviews
• Using Skype and Other VoIP Services
• Double-Enders
• Face-to-Face Interviews
• Time-Shifted Interviews
• Interview Flow
• Chapter 8. MusicIssues and Sources
• Licensing Madness
• Free Music Services
• Local Indie Music
• Playing Your Own Music
• Chapter 9. The Audible Written Word
• What Writing Is Podcasted
• Copyright Concerns
• Does Giving Your Work Away Increase Sales?
• Concern for Production Value
• Addressing the Written Word
• Chapter 10. The Great Editing Debate
• Why You Should Edit
• Why You Shouldn t Edit
• Listen Before You Upload
• Chapter 11. Keeping the Podcast Consistent
• Maintaining a Consistent Release Schedule
• Keeping the Format Consistent
• Consistent Volume Levels
• Chapter 12. You re Nothing Without Your Audience
• Using Forums to Interact with Listeners
• Soliciting Listener Feedback
• Incorporating Your Audience
• Your Show Notes Are Your Podcast s Map
• Part III: Marketing and Promotion
• Chapter 13. Using Your Site as a Marketing Tool
• Your Choices
• You, the Producer
• Chapter 14. Using Promos to Hype Your Podcast
• Why Promos Are Necessary
• Chapter 15. Getting the Word Out
• When to Promote
• Voting Sites
• Podcast Networks
• Community Building
• Podcasting Directories
• Chapter 16. How to Find Newbie Listeners
• Contacting Local Media
• Press Releases
• Online Message Boards and Forums
• craigslist and Other Boards
• Guerilla Marketing Tricks
• Chapter 17. Business Planning
• Balancing the Costs
• Personal Podcasts
• Corporate and Small Business Podcasts
• Chapter 18. Generating Revenue
• Tracking Stats and Getting Listener Info
• Creating a Media Kit
• Advertising and Sponsorship
• Joining Affiliate Programs
• Selling Swag
• Tip Jar
• Premium Feeds
• Unique and Interesting Methods
• Chapter 19. Podcasting as a Marketing Tool
• Business in General
• Movies, TV, and Radio
• Churches and Nonprofits
• Education
• Nongovernmental Organizations
• Government Agencies
• Where to Go from Here
• Appendices
• Appendix A. Microphone and Voice Tips
• Get to Know Your Microphone
• Situate Yourself Comfortably
• Whom Are You Talking To?
• Don t Be Afraid to Start Over
• Watch Those Levels
• If Editing, Mark Your File When You Mess Up
• Join Toastmasters
• Appendix B. Creative Commons Explained
• Appendix C. Websites for More Information
• Tutorials
• Podcasting News and Reviews
• Index
• SYMBOL
• A
• B
• C
• D
• E
• F
• G
• H
• I
• J
• K
• L
• M
• N
• O
• P
• Q
• R
• S
• T
• U
• V
• W
• X
• Y