You need to know a lot more to be a successful search marketer, but you already know more than most people. You know what happens when a searcher enters a query into a search engine. You learned how engines match queries to the right pages in the search index. And you understand how pages get into those indexes in the first place.

So now you know how search engines work. Most of the rest of this book focuses on what to do when search engines do not workwhen they do not show searchers the pages from your Web site. To cope with these problems, however, you needed to understand the basics of what search engines do when they are working. Armed with this base, you are ready to go into more detail.

This chapter focused on how search engines work. Chapter 3 focuses on how search marketing worksit introduces the tools in your search marketing toolbox.

    Search Engine Marketing, Inc. Driving Search Traffic to Your Company's Web Site
    Search Engine Marketing, Inc.: Driving Search Traffic to Your Companys Web Site (2nd Edition)
    ISBN: 0136068685
    EAN: 2147483647
    Year: 2005
    Pages: 138

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