Chapter 3. How Search Marketing Works
Now that you know how search engines work, it's time to learn how to work them. How do you get your site prominently shown? What are your options? What does it all cost? How fast can it start working? In this chapter, we show you what is on the search menu and help you decide what to order. This chapter covers the following topics:
No matter what your budget is or what kind of site you have, you can create an effective search marketing program using these techniques. Let's dig into organic search first.