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Strategies that Win Sales--Best Practices of the World s Leading Organizations


Mark Marone & Seleste Lunsford

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional should be sought.

Vice President and Publisher
Cynthia A. Zigmund

Acquisitions Editor
Michael Cunningham

Senior Project Editor
Trey Thoelcke

Interior Design
Lucy Jenkins

Cover Design
Jody Billert, Billert Communications

Typesetting
the dotted i

© 2005 by Mark Marone and Seleste Lunsford

Published by Dearborn Trade Publishing

A Kaplan Professional Company

All rights reserved. The text of this publication, or any part thereof, may not be reproduced in any manner whatsoever without written permission from the publisher.

Printed in the United States of America

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Library of Congress Cataloging-in-Publication Data

Marone, Mark D.

Strategies that win sales : best practices of the world’s leading organizations / Mark Marone and Seleste Lunsford.
p. cm.

Includes bibliographical references and index. ISBN 0-7931-8860-1
1. Sales management. 2. Selling. 3. Customer relations.
4. Communication in marketing. I. Lunsford, Seleste E. II. Title. HF5438.4.M37 2005
658.8 02—dc22

2004019868

Dearborn Trade books are available at special quantity discounts to use for sales promotions, employee premiums, or educational purposes. Please call our Special Sales Department to order or for more information at 800-621- 9621 ext. 4444, e-mail trade@dearborn.com, or write to Dearborn Trade Publishing, 30 South Wacker Drive, Suite 2500, Chicago, IL 60606-7481.






Strategies That Win Sales. Best Practices of the World's Leading Organizations
Strategies That Win Sales: Best Practices of the Worlds Leading Organizations
ISBN: 0793188601
EAN: 2147483647
Year: 2003
Pages: 98
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