As this chapter detailed:
Follow the seven suggestions to change or create a successful culture:
Involve as high a level of management as you can when rolling out new processes or tools. In fact, have the executive send the e-mail on the new announcement.
Hire a consulting firm to come in and perform an analysis.
Match company values to what you are trying to accomplish.
Do the math.
Not worrying about getting fired gives you incredible power.
Never take no from someone who does not have the power to say yes.
Publish policies, processes, and tools on the intranet!
If you can't get 100 percent behind what you are doing, you should find something else to do or somewhere else to do it.