Designing the Inside of the Brochure

Now let's move to the inside of the brochure. Switch to page 2 of your InDesign document. You'll start laying out the bottom first by dragging out a horizontal guide to the 6-inch mark. This leaves you with a 2.5-inch area at the bottom of the page.

Place the image of the couples walking along the beach from your Version Cue project, and position it to the bottom far left of the page. Scale and crop it so that it fits in the first panel (see Figure 13.23).

Figure 13.23. The image of the couples walking along the beach, scaled, cropped, and in position.

Switch to the Eyedropper tool and click once in a dark area of the water to sample a color (see Figure 13.24). You'll see the color appear in the Fill indicator in the toolbox. Click on the Stroke indicator in the toolbox and set the stroke to None. Now draw a rectangle to fill the entire bottom area of the page, remembering to bleed the edges off the page. Choose Object, Arrange, Send to Back to send the rectangle to the bottom of the stacking order (see Figure 13.25).

Figure 13.24. Using the Eyedropper tool to sample a color from the photo.

Figure 13.25. Creating a rectangle at the bottom of the page.

Define Style Sheets

Now you'll style and lay out the text for the inside of the brochure. You can also delete the labels you created to identify the panels at this point.

Open the Paragraph Styles palette and choose New Paragraph Style from the palette menu to define a new style. Choose Basic Character Formats and give the style a name of Body. Specify Adobe Caslon Pro Regular, 12-point type on 18-point leading, optical kerning, and a Tracking value of 10 (see Figure 13.26). Choose Indents and Spacing, and then specify a Space Before amount of .125 inches; click OK to create the style.

Figure 13.26. Defining a paragraph style for the body copy.

You'll create additional styles for the headlines and the quote. Create a new style (as you did previously), name it Headline, and specify Lithos Pro Bold, 12-point type on 18-point leading, optical kerning, and a Tracking value of -10. Click OK to create the style. Create a third style called Quote and specify Adobe Caslon Pro Regular, 18-point type on 24-point leading, and a Tracking value of -10.

Now select the body copy and apply the Body style sheet you defined (see Figure 13.27). Apply the Headline style sheet for the headers and the Quote style for quote text as well. Move the text frames into position (see Figure 13.28) and save the file.

Figure 13.27. Applying the Body paragraph style.

Figure 13.28. All of the text, styled and moved into position.

Create a Text Wrap

The next step is to place the photo of the receptionist at the upper-left corner of the brochure; then you'll want to give some added attention to the headline that reads "Discover your true inner self. Call us today to pick your destination!" To do that, you'll wrap the text around the image. First, choose File, Place and bring the image of the receptionist with the headset into your layout. Scale and position the image so that it sits in the upper-left corner and bleeds off both the top and left sides of the page. Send the image to the back of the stacking order (see Figure 13.29).

Figure 13.29. Positioning the image of the receptionist with the headset.

Choose Window, Text Wrap to open the Text Wrap palette (see Figure 13.30). With the image of the receptionist selected, click the Wrap Around Object Shape option in the Text Wrap palette. Then choose Photoshop Path in the Contour Type pop-up and set the offset to .125 inches (see Figure 13.31). Style the text Adobe Caslon Pro Bold, 18-point text on 24-point leading with optical kerning, and position the text frame so that the text wraps nicely (see Figure 13.32).

Figure 13.30. Opening the Text Wrap palette.

Figure 13.31. Specifying the Photoshop path for the contour type.

Figure 13.32. The styled text wrapped around the path that you created in Photoshop.

Add a Background

Finally, you'll use the photo of the empty beach to add a background to the page and fill out the design. The image of the beach also reinforces the tagline used on the front of the brochure.

Place the image, scale it, and position it over the entire brochure. After you've positioned it, send it to the back of the stacking order by pressing Command+Shift+[ (Ctrl+Shift+[) or by choosing Object, Arrange, Send to Back (see Figure 13.33).

Figure 13.33. Putting the image of the empty beach into position and sending it to the back.

Because the image makes the text illegible, you'll create a fade so that the image of the beach blends into the background of the page. You'll use Photoshop to create the fade, so Option+double-click (Alt+double-click) on the image itself. This activates InDesign's Edit Original feature and opens the image in Photoshop.

Now that you're in Photoshop, you'll use the same technique as earlier to use a gradient as a selection to create the fade. If your Foreground and Background colors are not set to black and white already, press the D key to set them back to their default black and white settings.

Double-click on the Background layer and press OK to rename it Layer 0. Press the Q key on your keyboard to enter Quick Mask mode. Then choose the Gradient tool, specify the Foreground to Background gradient, and position your cursor near the right side of the image. Press and hold the Shift key while you drag the mouse toward the left end of the image (see Figure 13.34) and let go of the mouse.

Figure 13.34. Dragging to create the gradient.

Now press the Q key again to exit Quick Mask mode. The gradient you just created is now a selection. Choose Layer, Layer Mask, Hide Selection to create a layer mask that will effectively create the fade (see Figure 13.35).

Figure 13.35. Using a layer mask to apply a fade effect.

From the File menu, choose Save a Version to save this change as a new version in your file. This enables you to go back to the version without the fade, if you need to do so later. It also automatically updates your image in your Version Cue project. Add a comment regarding the changes you've made to the file, and click the Save button.

Upon returning to InDesign, you'll see that the image is now automatically updated. To make the rectangle across the bottom visually appealing, select it and choose the Multiply blend mode from the Transparency palette. Select the text in the quote and choose white for the fill color to make it more readable. Copy and paste the logo from the back cover, and place it at the upper right of the page (see Figure 13.36). Save a version of the file so that the latest version of the brochure is in the Version Cue project.

Figure 13.36. The completed inside of the brochure.

Congratulations, you've just completed a bifold brochure! You can either print a proof or create a PDF file to send to your manager or client for comments or approval.