Chapter 12: Overview


Trademark law consists of the legal rules that govern how businesses may:

  • identify their products or services in the marketplace to prevent consumer confusion, and

  • protect the means they’ve chosen to identify their products or services against use by competitors.

Patent Copyright & Trademark
Patent, Copyright & Trademark: An Intellectual Property Desk Reference
ISBN: 1413309208
EAN: 2147483647
Year: 2003
Pages: 152

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