The Game

Product Box

Identify the Most Exciting Product Features

The aisles of supermarkets around the world are filled with colorful product boxes from all over the world. They tell us of products that are new. Improved. New and improved. They tell us how these products will make us thinner, smarter, sleeker, happier. In the process, the best boxes help move that box from the shelf and into our home.

Product Box lets you leverage your customers' collective retail consumer experiences by asking them to design a box for your product. Not just any box, but a box that represents the product that they want to buy. In the process, you'll learn what your customers think are the most important, exciting features of a given product or service.

Innovation Games(c) Creating Breakthrough Products Through Collaborative Play
Innovation Games: Creating Breakthrough Products Through Collaborative Play
ISBN: 0321437292
EAN: 2147483647
Year: 2006
Pages: 144
Authors: Luke Hohmann

Similar book on Amazon © 2008-2017.
If you may any questions please contact us: