Preparing for the Game
The key step in preparing for Spider Web is preparing the kinds of relationships you'd like customers to explore. Suggestions include the following:
This is not an exhaustive list, and you should carefully consider the specific kind of relationships you want to explore while preparing to play Spider Web. It is best to present two to four possible relationships to customers and let them choose which they want to explore in greater detail.
Create one or two spider webs in your internal product team before doing this exercise with customers. You'll find that the results are probably useful in their own right, and it will prepare you for what you might see from your customers.
There are no special materials for this game.