The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization - page 1
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- Table of Contents
- Table of Contents
- BackCover
- The Marine Corps Way - Using Maneuver Warfare to Lead a Winning Organization
- Introduction: From the Battlefield to the Business World
- Why the Marines?
- What You Are About to Read
- Our Mission
- Chapter 1: Maneuver Warfare
- Maneuver Warfare Defined
- The Nature of Warfare
- The Evolution of Maneuver Warfare
- Maneuver Warfare Today
- Chapter 2: An Integrated Attack - The Arab-Israeli War of 1967
- Background
- Air Attack and the Onset of War
- Ground Attack
- Outcome and Observations
- Chapter 3: The Seven Guiding Principles
- Targeting Critical Vulnerabilities
- Boldness
- Surprise
- Focus
- Decentralized Decision Making
- Tempo
- Combined Arms
- Integration of Principles: Bringing It All Together
- Chapter 4: Targeting Critical Vulnerabilities
- Rommel at Isonzo
- Lowe s Hardware vs. Home Depot
- Shell Oil: Scenario Planning
- Battle of Petersburg
- Analysis Across Examples
- Targeting Critical Vulnerabilities . . . the Marine Corps Way
- Application in Business
- Chapter 5: Boldness
- MacArthur at Inchon
- Gerstner at IBM
- Chamberlain and Pickett at Gettysburg
- Victory Beer
- Warren Buffett s Steely Resolve
- Analysis Across Examples
- Boldness . . . the Marine Corps Way
- Application in Business
- Chapter 6: Surprise
- Sam Houston at San Jacinto: Stealth
- Pepsi: The Code Red Stealth Launch
- Coalition Attack in Operation Desert Storm: Ambiguity
- Microsoft Product Upgrades: Ambiguity
- Allies Before D-Day: Deception
- Merrill Lynch s CMA: Deception
- Analysis Across Examples
- Surprise . . . the Marine Corps Way
- Application in Business
- Chapter 7: Focus
- German Invasion of France
- Lexus s Entry into the U.S. Auto Market, Part 1
- Nelson at Trafalgar
- Harrah s Entertainment
- Analysis Across Examples
- Focus . . . the Marine Corps Way
- Application in Business
- Chapter 8: Decentralized Decision Making
- Patton s Breakout from Normandy 1944
- Smith Newcourt
- Ripley and the Bridge at Dong Ha
- The Fall of AES
- Analysis Across Examples
- Decentralized Decision Making . . . the Marine Corps Way
- Application in Business
- Chapter 9: Tempo
- F-86 v. MiG-15 and Boyd s OODA Loop
- Cisco Systems - the Fast Beats the Slow
- Stonewall Jackson - Press On
- McClellan at Antietam
- Rosenbluth International
- Analysis Across Examples
- Tempo . . . the Marine Corps Way
- Application in Business
- Chapter 10: Combined Arms
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