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The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization

ISBN: 0071458832
EAN: 2147483647

Year: 2005
Pages: 145

Authors: Jason Santamaria, Vicent Martino, Eric Clemons

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• Table of Contents
• BackCover
• The Marine Corps Way - Using Maneuver Warfare to Lead a Winning Organization
• Introduction: From the Battlefield to the Business World
• Why the Marines?
• What You Are About to Read
• Our Mission
• Chapter 1: Maneuver Warfare
• Maneuver Warfare Defined
• The Nature of Warfare
• The Evolution of Maneuver Warfare
• Maneuver Warfare Today
• Chapter 2: An Integrated Attack - The Arab-Israeli War of 1967
• Background
• Air Attack and the Onset of War
• Ground Attack
• Outcome and Observations
• Chapter 3: The Seven Guiding Principles
• Targeting Critical Vulnerabilities
• Boldness
• Surprise
• Focus
• Decentralized Decision Making
• Tempo
• Combined Arms
• Integration of Principles: Bringing It All Together
• Chapter 4: Targeting Critical Vulnerabilities
• Rommel at Isonzo
• Lowe s Hardware vs. Home Depot
• Shell Oil: Scenario Planning
• Battle of Petersburg
• Analysis Across Examples
• Targeting Critical Vulnerabilities . . . the Marine Corps Way
• Application in Business
• Chapter 5: Boldness
• MacArthur at Inchon
• Gerstner at IBM
• Chamberlain and Pickett at Gettysburg
• Victory Beer
• Warren Buffett s Steely Resolve
• Analysis Across Examples
• Boldness . . . the Marine Corps Way
• Application in Business
• Chapter 6: Surprise
• Sam Houston at San Jacinto: Stealth
• Pepsi: The Code Red Stealth Launch
• Coalition Attack in Operation Desert Storm: Ambiguity
• Microsoft Product Upgrades: Ambiguity
• Allies Before D-Day: Deception
• Merrill Lynch s CMA: Deception
• Analysis Across Examples
• Surprise . . . the Marine Corps Way
• Application in Business
• Chapter 7: Focus
• German Invasion of France
• Lexus s Entry into the U.S. Auto Market, Part 1
• Nelson at Trafalgar
• Harrah s Entertainment
• Analysis Across Examples
• Focus . . . the Marine Corps Way
• Application in Business
• Chapter 8: Decentralized Decision Making
• Patton s Breakout from Normandy 1944
• Smith Newcourt
• Ripley and the Bridge at Dong Ha
• The Fall of AES
• Analysis Across Examples
• Decentralized Decision Making . . . the Marine Corps Way
• Application in Business
• Chapter 9: Tempo
• F-86 v. MiG-15 and Boyd s OODA Loop
• Cisco Systems - the Fast Beats the Slow
• Stonewall Jackson - Press On
• McClellan at Antietam
• Rosenbluth International
• Analysis Across Examples
• Tempo . . . the Marine Corps Way
• Application in Business
• Chapter 10: Combined Arms
• Henry V at Agincourt
• Lexus s Entry into the U.S. Auto Market, Part 2
• 511 in Operation Desert Storm
• NetJets - It s More Than Just an Airplane
• Analysis Across Examples
• Combined Arms . . . the Marine Corps Way
• Application in Business
• Chapter 11: Reconnaissance Pull
• The Marines Amphibious Assault on Tinian
• Hewlett Packard Printers
• Analysis Across Examples
• Reconnaissance Pull . . . the Marine Corps Way
• Application in Business
• Chapter 12: An Integrated Attack - Examples from Business
• Wyser-Pratte Co.
• Capital One Financial
• Replication in Business
• Chapter 13: Leadership - The Backbone of Maneuver Warfare
• Leadership . . . the Marine Corps Way
• Companies That Get It
• Application in Business
• Final Thoughts
• Appendix: Summary of Key Prescriptions
• Chapter 3
• Chapter 4
• Chapter 5
• Chapter 6
• Chapter 7
• Chapter 8
• Chapter 9
• Chapter 10
• Chapter 11
• Chapter 13
• Sources
• Articles
• Public Information: Official Reports, Company Reports, and Press Releases
• Personal Interviews
• Military Publications
• Websites
• List of Figures
• Index
• Index_B
• Index_C
• Index_D
• Index_E
• Index_F
• Index_G
• Index_H
• Index_I
• Index_J
• Index_K
• Index_L
• Index_M
• Index_N
• Index_O
• Index_P
• Index_Q
• Index_R
• Index_S
• Index_T
• Index_U
• Index_V
• Index_W
• Index_Y
• Index_Z