face-to-face business 257 “66
fashion 53 “4, 179, 198 “200, 244
exclusive/broad dilemma 198 “204
extension strategy 202 “3
international development
diffusion ranges 201 “2
flagship stores 201
wholesale/diffusion mix 201
wholesaling 200
fast food restaurants 186, 187 “94
FCUK (French Connection UK) 204
financial services 101, 168, 169, 257, 258 “60, 266
Forrester Research 244, 260
France 53 “4, 64, 76, 77, 105 “7, 110, 113 “14, 142, 187, 242, 247, 251 “2
franchising
dilemmas 186 “7
control vs independent brand image 194 “8
exclusivity vs broad brand diffusion 198 “204
global vs local brand image 187 “94
as distribution channel 183 “4
hybrid subfranchising 197 “8
political risks 185 “6
start-up costs 184 “5