Chapter 1


Notes

Chapter 1

  1. Hillary Chura, "Marketing Messages for Women Fall Short", Advertising Age , September 23, 2002, reprinted at http://www.justaskawoman.com/press.php?fn=display& newsid =23.

  2. American Men and Women (Ithaca, N.Y.: New Strategist Publications, 2000), page 180, http://www.newstrategist.com.

  3. Martha Barletta, Marketing to Women (Chicago: Dearborn Trade Publishing, 2003), page 7. Calculated from data from IBID Press, Camberwell, Australia, http://www.ibid.com.au. See also http://www.trendsight.com.

  4. Ibid., page 5. Also calculated from IBID Press data.

  5. American Demographics 19, no. 8 (August 1997), page 22, http://www.american-demographics.com.

  6. American Men and Women , page 214.

  7. "Women in Corporate Leadership: Progress and Prospects", survey report (New York: Catalyst, Inc., 1996), http://www.catalystwomen.org.

  8. Federal Reserve statistics, cited in PBS Online, "To the Contrary: Women and PhilanthropySharing the Wealth", http://www.pbs.org/ttc/society/philanthropy.html. See also http://www.federalreserve.gov.

  9. Bureau of Labor Statistics, "Detailed Personal Income", Current Population Survey, Annual Demographic Survey, March 2002. See http://www.mfea.com/InvestmentStrategies/Women/Challenges.asp.

  10. Travel: "The Changing Nature of Female Business Travelers", survey by NYU's Tisch Center at the NYU School of Continuing and Professional Studies and Wyndham Hotels & Resorts, 1999, updated in 2003, http://www.scps.nyu.edu/womenbiz and http://www.womenontheirway.com.

    Consumer electronics: "Consumer Electronics Association Study", phone interviews with 1,002 U.S. adults in October 2003, in association with the independent market research firm Rockbridge Associates, Inc., http://www.ce.org and http://www.rockresearch.com. Also see "Technology Study: Women buy more tech than men", CNN.com, January 16, 2004; http://www.cnn.com/2004/TECH/ptech/01/16/women.gadgets.ap/.

    Automobiles: "American Woman Road and Travel, Auto Demographic Highlights", a female buyer study, http://www.roadandtravel.com/company/marketing/femaledemo.html.

  11. "Frank About Women", Frankly Speaking Newsletter , vol. 1, page 1, October 2003, http://www.frankaboutwomen.com. Also see http://www.mullen.com.

  12. Ibid http://www.ibid.com.au/ IBID Press, Camberwell, Australia.

  13. Cited in Faith Popcorn and Lys Marigold, EVEolution (New York: Hyperion, 2000), page 7. Also see http://www.faithpopcorn.com.

  14. Lisa Finn, editor, "Dealing with the Dark Side: Why Women's Programs Fail, and Overcoming Resistance", Marketing to Women newsletter (EPM Communications, Inc.), August 2003, http://www.epmcom.com.

  15. Lisa Finn, editor, "Marketing Programs Aimed at Women Shows Signs of Progress, But It's Still a Sell Internally", Marketing to Women newsletter (EPM Communications, Inc.), December 2002, page 1, http://www.epm-com.com.

  16. In 2000, the median earnings of full-time working women were $27,355, according to the U.S. Bureau of the Census; cited in Women and Diversity WOW! Facts 2002 (Washington, D.C.: Women's Business Network, 2003), http://www.wbni.com.

  17. Mary Lou Quinlan, quoted in Randy Tucker, "Retailers Need to Listen to Women Consultant Says", The Cincinnati Enquirer , April 27, 2003, http://www.enquirer.com. Also see http://www.justaskawoman.com.

  18. Lisa Finn, editor, "Marketing Programs Aimed at Women Shows Signs of Progress, But It's Still a Sell Internally", page 2.



Chapter 3

  1. Anne Erickson, "Girl Power Tools", MSN House & Home , reprinted 2004, http://www.houseandhome.msn.com.

  2. Bob Johnson, "Women Making Home Improvements", April, 25, 2003, cited by News Channel 9 , Chattanooga, Tennessee, http://www.newschannel9.com.

  3. Allison Wollam, "Women nailing clout with home improvement retailers", Houston Business Journal , July 8, 2002, http://www.bizjournals.com.

  4. Also in Alice Wollam, "Women nailing clout with home improvement retailers".

  5. The Female Home Improvement Do-It-Yourselfer Report 2003 (Tampa, Florida: Home Improvement Research Institute, 2003), http://www.hiri.org.

  6. Kimberly Stevens, "Women Find Power in the Whir of a Saw", August 30, 2000, Real Estate Journal , http://www.realestatejournal.com/homeimprove/homeimprove/20000830-stevens.html.

  7. Kimberly Stevens, "Women Find Power in the Whir of a Saw". See also http://www.builderonline.com.

  8. Allison Wollam, "Women nailing clout with home improvement retailers".

  9. Lis King, "Women and the Tools They Love: More women discover the joys of DIY", online article (undated), http://www.homestore.com/HomeGarden/HomeImprovement/Features/Summer/Women.asp?poe=homestore.

  10. See http://www.justaskawoman.com for more about Mary Lou Quinlan and Just Ask a Woman .

  11. Helen Fisher, The First Sex (New York: Ballantine, 1999).

  12. Jackie Huba and Ben McConnell, Creating Customer Evangelists (Chicago: Dearborn Publishers, 2003), http://www.creatingcustomerevangalists.com.

  13. Martin Lindstrom, "Online Dating ”For Brands", ClickZ.com, August 5, 2003, http://www. clickz .com. Also see http://www.martinlindstrom.com.

  14. Lisa Finn, editor, "Is Transparency the best policy?" Marketing to Women newsletter (EPM Communications, Inc.), August 2003, http://www.epmcom.com.