Chapter 3

1. Anne Erickson, "Girl Power Tools", MSN House & Home , reprinted 2004, http://www.houseandhome.msn.com.

2. Bob Johnson, "Women Making Home Improvements", April, 25, 2003, cited by News Channel 9 , Chattanooga, Tennessee, http://www.newschannel9.com.

3. Allison Wollam, "Women nailing clout with home improvement retailers", Houston Business Journal , July 8, 2002, http://www.bizjournals.com.

4. Also in Alice Wollam, "Women nailing clout with home improvement retailers".

5. The Female Home Improvement Do-It-Yourselfer Report 2003 (Tampa, Florida: Home Improvement Research Institute, 2003), http://www.hiri.org.

6. Kimberly Stevens, "Women Find Power in the Whir of a Saw", August 30, 2000, Real Estate Journal , http://www.realestatejournal.com/homeimprove/homeimprove/20000830-stevens.html.

7. Kimberly Stevens, "Women Find Power in the Whir of a Saw". See also http://www.builderonline.com.

8. Allison Wollam, "Women nailing clout with home improvement retailers".

9. Lis King, "Women and the Tools They Love: More women discover the joys of DIY", online article (undated), http://www.homestore.com/HomeGarden/HomeImprovement/Features/Summer/Women.asp?poe=homestore.

10. See http://www.justaskawoman.com for more about Mary Lou Quinlan and Just Ask a Woman .

11. Helen Fisher, The First Sex (New York: Ballantine, 1999).

12. Jackie Huba and Ben McConnell, Creating Customer Evangelists (Chicago: Dearborn Publishers, 2003), http://www.creatingcustomerevangalists.com.

13. Martin Lindstrom, "Online Dating ”For Brands", ClickZ.com, August 5, 2003, http://www. clickz .com. Also see http://www.martinlindstrom.com.

14. Lisa Finn, editor, "Is Transparency the best policy?" Marketing to Women newsletter (EPM Communications, Inc.), August 2003, http://www.epmcom.com.