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Alignment Effect: How to Get Real Business Value Out of Technology, The
By Faisal  Hoque
Publisher	: Financial Times Prentice Hall
Pub Date	: August 23, 2002
ISBN	: 0-13-044939-3
Pages	: 272

The Alignment Effect offers managers a systematic blueprint for demanding real accountability and bottom-line business results from their IT investments. Using actual case studies, Faisal Hoque introduces Business Technology Management, a comprehensive approach to aligning technology with business objectives, increasing the efficiency of technology investments, and dramatically reducing the financial and operational risks associated with business and technical change.