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Innovation Games: Creating Breakthrough Products Through Collaborative Play
Innovation Games: Creating Breakthrough Products Through Collaborative Play
ISBN: 0321437292
EAN: 2147483647
Year: 2006
Pages: 144
Authors:
Luke Hohmann
BUY ON AMAZON
Innovation Games: Creating Breakthrough Products Through Collaborative Play
Table of Contents
Copyright
Praise for Innovation Games
About the Author
Foreword
Preface
Acknowledgments
Part One: The Why and the How of Innovation Games
What Are Innovation Games?
Organizing and Using Innovation Games
Innovation Games as a Market Research Technique
What Makes Innovation Games Special?
The Innovation Games Process
Selecting the Right Innovation Game
Planning Your Innovation Game
Organizing Your Team
Processing the Results of Your Innovation Game
Innovation Games and Customer-Centric New Product Innovation Processes
Using Innovation Games to Feed Product Requirements
Using Innovation Games with Customer Advisory Boards
Summary
Part Two: The Games
Prune the Product Tree
The Game
Why It Works
Preparing for the Game
Playing the Game
Processing the Results
How I Can Use Prune the Product Tree
Remember the Future
The Game
Why It Works
Preparing for the Game
Playing the Game
Processing the Results
How I Can Use Remember the Future
Spider Web
The Game
Why It Works
Preparing for the Game
Playing the Game
Processing the Results
How I Can Use Spider Web
Product Box
The Game
Why It Works
Preparing for the Game
Playing the Game
Processing the Results
How I Can Use Product Box
Buy a Feature
The Game
Why It Works
Preparing for the Game
Playing the Game
Processing the Results
How I Can Use Buy a Feature
Start Your Day
The Game
Why It Works
Preparing for the Game
Playing the Game
Processing the Results
How I Can Use Start Your Day
Show and Tell
The Game
Why It Works
Preparing for the Game
Playing the Game
Processing the Results
How I Can Use Show and Tell
Me and My Shadow
The Game
Why It Works
Preparing for the Game
Playing the Game
Processing the Results
How I Can Use Me and My Shadow
Give Them a Hot Tub
The Game
Why It Works
Preparing for the Game
Playing the Game
Processing the Results
How I Can Use Give Them a Hot Tub
The Apprentice
The Game
Why It Works
Preparing for the Game
Playing the Game
Processing the Results
How I Can Use the Apprentice
2020 Vision
The Game
Why It Works
Preparing for the Game
Playing the Game
Processing the Results
How I Can Use 2020 Vision
Speed Boat
The Game
Why It Works
Preparing for the Game
Playing the Game
Processing the Results
How I Can Use Speed Boat
Part Three: Tools and Templates
Phase One Planning in Greater Detail
Customizing Games for Your Event
Sample Agenda for an Innovation Game
Sample Invitation Letter
Thank You Letter Template
AirIT Sample Thank You Letter
Basic Materials Checklists
Frequently Asked Questions (FAQs)
Facilitating a Terrific Innovation Game Session
Conclusion
Index
A
B
C
D
E
F
G
H
I
K
L
M
N
O
P
Q
R
S
T
U
V
W
Page #142 (Index)
Page #143 (Index)
Innovation Games: Creating Breakthrough Products Through Collaborative Play
ISBN: 0321437292
EAN: 2147483647
Year: 2006
Pages: 144
Authors:
Luke Hohmann
BUY ON AMAZON
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