Innovation Games: Creating Breakthrough Products Through Collaborative Play


book cover
Innovation Games: Creating Breakthrough Products Through Collaborative Play
By Luke Hohmann
...............................................
Publisher: Addison Wesley Professional
Pub Date: August 28, 2006
Print ISBN-10: 0-321-43729-2
Print ISBN-13: 978-0-321-43729-7
Pages: 192
 

Table of Contents  | Index
overview

Innovation Through Understandingsm

The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' true, hidden needs and desires.

You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

  • Learn how your customers define success

  • Discover what customers don't like about your offerings

  • Uncover unspoken needs and breakthrough opportunities

  • Understand where your offerings fit into your customers' operations

  • Clarify exactly how and when customers will use your product or service

  • Deliver the right new features, and make better strategy decisions

  • Increase empathy for the customers' experience within your organization

  • Improve the effectiveness of the sales and service organizations

  • Identify your most effective marketing messages and sellable features

Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.



book cover
Innovation Games: Creating Breakthrough Products Through Collaborative Play
By Luke Hohmann
...............................................
Publisher: Addison Wesley Professional
Pub Date: August 28, 2006
Print ISBN-10: 0-321-43729-2
Print ISBN-13: 978-0-321-43729-7
Pages: 192
 

Table of Contents  | Index

   Copyright
       Praise for Innovation Games
       About the Author
       Foreword
       Preface
       Acknowledgments
    Part One:  The Why and the How of Innovation Games
          
      What Are Innovation Games?
      Organizing and Using Innovation Games
      Innovation Games as a Market Research Technique
      What Makes Innovation Games Special?
      The Innovation Games Process
      Selecting the Right Innovation Game
      Planning Your Innovation Game
      Organizing Your Team
      Processing the Results of Your Innovation Game
      Innovation Games and Customer-Centric New Product Innovation Processes
      Using Innovation Games to Feed Product Requirements
      Using Innovation Games with Customer Advisory Boards
      Summary
    Part Two:  The Games
         Prune the Product Tree
      The Game
      Why It Works
      Preparing for the Game
      Playing the Game
      Processing the Results
      How I Can Use Prune the Product Tree
         Remember the Future
      The Game
      Why It Works
      Preparing for the Game
      Playing the Game
      Processing the Results
      How I Can Use Remember the Future
         Spider Web
      The Game
      Why It Works
      Preparing for the Game
      Playing the Game
      Processing the Results
      How I Can Use Spider Web
         Product Box
      The Game
      Why It Works
      Preparing for the Game
      Playing the Game
      Processing the Results
      How I Can Use Product Box
         Buy a Feature
      The Game
      Why It Works
      Preparing for the Game
      Playing the Game
      Processing the Results
      How I Can Use Buy a Feature
         Start Your Day
      The Game
      Why It Works
      Preparing for the Game
      Playing the Game
      Processing the Results
      How I Can Use Start Your Day
         Show and Tell
      The Game
      Why It Works
      Preparing for the Game
      Playing the Game
      Processing the Results
      How I Can Use Show and Tell
         Me and My Shadow
      The Game
      Why It Works
      Preparing for the Game
      Playing the Game
      Processing the Results
      How I Can Use Me and My Shadow
         Give Them a Hot Tub
      The Game
      Why It Works
      Preparing for the Game
      Playing the Game
      Processing the Results
      How I Can Use Give Them a Hot Tub
         The Apprentice
      The Game
      Why It Works
      Preparing for the Game
      Playing the Game
      Processing the Results
      How I Can Use the Apprentice
         20/20 Vision
      The Game
      Why It Works
      Preparing for the Game
      Playing the Game
      Processing the Results
      How I Can Use 20/20 Vision
         Speed Boat
      The Game
      Why It Works
      Preparing for the Game
      Playing the Game
      Processing the Results
      How I Can Use Speed Boat
    Part Three:  Tools and Templates
          
      Phase One Planning in Greater Detail
      Customizing Games for Your Event
      Sample Agenda for an Innovation Game
      Sample Invitation Letter
      Thank You Letter Template
      AirIT Sample Thank You Letter
      Basic Materials Checklists
      Frequently Asked Questions (FAQs)
      Facilitating a Terrific Innovation Game Session
       Conclusion
   Index