Why It Works

The Game

Put the name of your product or service in the center of a circle. Ask your customers to draw other products and services that they think are related to your product. As they draw these products and services, ask them to tell you when, how, and why these are used. Ask them to draw lines between the different products and services. Encourage them to use different colors, weights, or styles to capture important relationships (for example, important relationships can be drawn with a thicker line or a different color pen). The Spider Web game works well with the Start Your Day game. After your customers review when and where they use your offering, you can explore in a subsequent session the various relationships that exist between the different products and services that they use throughout the day.

Open-Ended Exploration

Time Frame of Action

Scalability

Customer Preparation

Market Preparation

Physical Preparation