CONTENT MANAGEMENT

Managing the content of a busy website is crucial. For example, size may be a problem — it is not unusual for a site to routinely publish hundreds of pages per week. However, the people creating all of this content are usually writers and marketing types who rarely consider the need to clean out dead files let alone understand the problem of tracing a chain reaction of errors caused by a simple change in code. Then you have those businesses whose entire website consists of constantly changing content — newspapers, ezines (an online magazine), B2B vendors, and catalog sites. These sites require a tight control of style and format, and easy re-purposing.

E-commerce businesses are encountering increasingly complex logistical problems coordinating their site’s updates. Large and enterprise sites have web teams consisting of software and content developers, webmasters, graphic designers, testers, and approvers. Frequent changes by such a diverse team make it increasingly difficult for an e-commerce business to ensure high quality, especially since most changes are made at Web speed.