Part IV: A Look Ahead


Chapter List

Chapter 19: There’s No There, There—Can Customer Relationships Survive Internet Ubiquity?
Chapter 20: Electronic Empowerment—How Will Electronics Revolutionize Customer Communication?
Chapter 21: What Do Customers Want from Mobile Messaging?—Do Customers Really Want to Order Groceries While Driving Home from Work?
Chapter 22: Will Wall Street Care?—Relationships as a Corporate Asset




Why CRM Doesn't Work(c) How to Win by Letting Customers Manage the Relationship
Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
Year: 2003
Pages: 141

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