Promoting with eBay Keywords

Another way to promote your auction listings or eBay Store is to use the eBay Keywords program. This program, administered by adMarketplace, lets you purchase specific eBay keywords. When buyers enter these keywords into eBay's search function, they're greeted with a banner ad that drives them to your listings or eBay Store. This is exactly how keyword advertising works on Google and the big search engine sites, with the exception that eBay Keywords is limited to eBay searches only. You bid on how much you want to pay (per click) for a specific keyword; a minimum bid is $0.10 per click. Find out more at the eBay Keywords website (ebay.admarketplace.net), shown in Figure 24.3.

Figure 24.3. Use the eBay Keywords program to promote your eBay listings.