This chapter is about what you need to do to make sure that the pictures you shoot will be of the highest possible quality (given the circumstances you are shooting in at the time). When I start to shoot a job, I want to make certain I think about all the things I can do to ensure that I'm capturing as much of the scene's full dynamic range as circumstances permit, that the pictures will be sharp, and that I am exposing for the most important part of the subject. You may be surprised at how comprehensive that checklist should be. On the other hand, I'm not going to crowd these pages with every esoteric possibility. Photoshop is important, yes, but it works best when it starts with good data.