By default, lists are indented from the left margin (of their parent). Your markers can either begin halfway to the right of that starting point, which is the default, or flush with the rest of the text (called inside).
Figure 15.13. I've added a bit more text to the first "new" feature so that the effect of hanging markers inside is more obvious.
To control where markers hang:
Figure 15.15. The markers for the "new" features begin at the left margin of the list item, instead of outside it to the left.