Flash can make fabulous introductions to fancy web sites. High-grade wow factor fills the opening screens. Colors are delicious , typefaces are trendy , and movement is exquisite. Rave music is looping and attitude is everywhere. Each intro is a unique work of art. But they all have one thing in common.
Each has a button that says SKIP INTRO.
Rarely is gratuitous glitz so clearly labeled. When budgets tighten, webmasters will not skip shopping cart, or skip catalog. But they may skip intro.