Chapter 1: An Introduction to the Data-Driven World

Overview

The Internet is changing the way many of us work and play-the ball is rolling so to speak. Although some of us are shoved into the fray by job pressures, most of us are clamoring for more. More what? More information. We want to know everything there is to know, and we want to know it now. As consumers, we'd like it for free, but we're willing to pay for it if the information is vital. As vendors, we're scrambling to keep our customers happy and coming back.With all this information comes responsibility and choices. Sometimes choices aren't easy, but to remain competitive and successful, you'll have to face them head on. Chances are, if you're reading this book, some decisions have already been made, and now it's up to you to turn your plans into reality. With Dreamweaver MX and this book, you're definitely up to the challenge.