C

Index

[A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [Z]

cache
     browser cache
     busting (forcing to request pages from server) 2nd 3rd
cache-control.inc file
caching device
call to action links
campaign ROI
cart-add to purchase conversion rate
CDN 2nd
     client-side cache
     data not collected because of
     JavaScript page tags and 2nd
     page caching
     server-side cache
CDN (content delivery network) data lost when using 2nd
checkout process
     measurements for 2nd 3rd 4th
     usability of 2nd 3rd 4th
checkout to purchase conversion rate
CLF (Common Log Format)
click-through rate (CTR)
     for affiliate marketing
     for banner advertising
     for email
     for paid search engine marketing
click-to-conversion rate (CTC)
Clicklab
clicks
     cost-per-click (CPC) 2nd 3rd
     tracking 2nd
     value of 2nd 3rd
clickstream
ClickTracks
     features of 2nd 3rd
     support provided by
client-side cache
color depth
Combined Log Format 2nd
commerce data
committed visits 2nd
common buyers
Common Log Format (CLF)
communicating throughout
     company 2nd
compact policy (CP) 2nd 3rd
comparisons to competitors
competitive analysis tools
competitors
ComScore
configurators
connection type determining 2nd 3rd 4th 5th 6th
     significance of
content consumption reports
content delivery network (CDN) data lost when using
content groups 2nd 3rd
content length
content of web pages 2nd 3rd 4th 5th
content sites 2nd 3rd 4th 5th 6th
conversion events and rates 2nd 3rd 4th 5th 6th
     as key performance indicators
     buyer conversion rate 2nd 3rd
     click-to-conversion (CTC) rate
     cost-per-conversion (CPC)
     for "information find" support visits
     for email marketing
     for organic search results
     for paid search engine marketing
     for registrations
     for searches
     for subscription sign-up
     lead generation conversion rate
     measuring through multiple goals 2nd 3rd
     new and returning visitor conversion rates
     order conversion rate 2nd
     overall conversion
     scenario conversion
     search to purchase conversion rate
     value events 2nd 3rd
cookie dropping
cookies
     accuracy of 2nd
     alternatives to 2nd 3rd 4th 5th 6th 7th 8th
     custom variables stored in 2nd 3rd
     data to use
     for differentiating new and returning customers 2nd
     improving data accuracy using 2nd 3rd 4th
     privacy and
     returned by JavaScript page tags
     types of
     when not to use
Coremetrics 2nd 3rd
Coremetrics LIVEmark
cost data
cost-per-acquisition (CPA) 2nd
cost-per-click (CPC)
     of paid search engine marketing
cost-per-converion (CPC)
counts
CP (compact policy)
crawlers
cross-sell data 2nd 3rd 4th
CTR (click-through rate)
custom links
custom variables 2nd 3rd
     direct marketing and
     query string data collected in
Customer Paradigm's P3P Privacy Policy Creation
customer support reports
customer support sites 2nd 3rd 4th 5th 6th
customers
     new 2nd 3rd 4th
     registration data
     retention rate for
     returning 2nd
     satisfaction data