C

Index

[SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [X] [Y] [Z]

C block, of IP address, as identifying related Web sites 2nd 3rd 4th 5th 6th 7th
Cadillac, Web site of
     as offering online purchasing 2nd
     calls to action, for offline sales 2nd
California Energy Commission, solar energy specialty directory 2nd
cars, shopping for online 2nd 3rd 4th [See also under offline sales] [See also under offline sales] [See also under offline sales] [See also under offline sales]
Cascading Style Sheets (CSS)
     as enabling clean and efficient design 2nd
     as resulting in smaller pages 2nd
     as used to create hidden text (spam technique)
     "clean" code, as achieved by using 2nd
case (typography), as factor in search query analysis 2nd
Castrol, Web site of
     country map 2nd
Castrol, Web site of, as raising brand awareness
categorization (form of deep text analytics) 2nd
CBS MarketWatch Web site 2nd 3rd 4th
CDNow 2nd
cell phones 2nd
central search team 2nd 3rd 4th
    coordination of
         with ad agencies or search marketing consultants 2nd
         with extended search team 2nd 3rd 4th 5th 6th 7th 8th
     skills needed on 2nd 3rd 4th 5th
         development of 2nd 3rd
    tasks best performed by
         choosing keywords 2nd
         defining new standards, in limited cases 2nd
         search marketing strategy 2nd
         search marketing tools 2nd 3rd 4th
         targeting worldwide search engines
         tracking and reporting nontraffic-based metrics 2nd
centralizing search marketing tasks 2nd 3rd 4th 5th 6th 7th 8th 9th 10th [See also central search team, extended search team]
     as differing by organization 2nd [See also central search team, extended search team]
charitable organizations, Web sites of [See behavior models, for different Web site types;persuasion, Web sites engaged in]
Charles Schwab online brokerage 2nd
"chasing the algorithm" (overoptimizing Web content), dangers of 2nd 3rd 4th 5th 6th 7th 8th
Cheer laundry detergent, Web site of 2nd 3rd 4th 5th
CitySearch, as offering local search function 2nd
Clark, Corey (eBay) 2nd
click fraud 2nd 3rd 4th 5th 6th
clicking behavior, of searchers 2nd 3rd 4th
clicks per search
     as determined by search ranking 2nd 3rd
     as way of estimating future Web traffic 2nd 3rd 4th 5th
     small numerical differences in, as significant 2nd 3rd
clickthrough rate
     as determined by search ranking 2nd 3rd
     as used by Google AdWords to determine ranking 2nd
     assigning, to selected keywords 2nd
     for top-ranked paid placement result 2nd
cloaking (spam technique) 2nd
CNET 2nd
CNET Search 2nd
CNET, multifaceted display of search results by 2nd
CNN, Web site of 2nd 3rd 4th
Coach.com 2nd
Coca-Cola, Web site of, as targeting multiple countries 2nd
collaborative filtering technology 2nd
color
     as used to differentiate brands
     of text, as factor in search ranking 2nd 3rd 4th
commerce servers 2nd
"communities" (subject groupings), as used by Ask Jeeves 2nd
competition, as factor in search marketing
     from foreign companies 2nd
     from large companies 2nd 3rd 4th
     from other local companies 2nd
     strategies for coping with 2nd 3rd 4th 5th 6th 7th 8th
conferences, for search marketers
    AD
         TECH 2nd
     eMetrics Summit 2nd
     PubCon 2nd
     Search Engine Strategies 2nd
     Suchmaschinen-Marketing 2nd
conglomerates
     as highly decentralized 2nd
     Berkshire Hathaway, as example of 2nd
     centralization of search marketing tasks in 2nd
     portfolio management of, on Web sites 2nd
"consideration set," of search results 2nd 3rd 4th
consultants, search marketing 2nd 3rd 4th 5th 6th 7th
     costs of hiring 2nd
     small companies, as more likely to hire 2nd
content analyzers 2nd 3rd 4th 5th 6th
     major tools, list of 2nd
     sample report, by Site Content Analyzer 2nd 3rd
content management systems 2nd
     modification of, to allow indexing by spiders 2nd
Content Match (Yahoo! paid placement program)
     bidding and pricing structures of 2nd
content optimization
     as crucial to search marketing 2nd 3rd 4th
     as not necessary on every Web page 2nd
     as search marketing task 2nd
     of landing pages 2nd [See also Web content, writing for search, landing pages]
     "overoptimization," dangers of 2nd 3rd 4th 5th 6th 7th 8th [See also Web content, writing for search]
content reporter, as tool to detect HTML problems 2nd
     building one's own 2nd 3rd 4th 5th
    components of
         analyzer 2nd
         collector 2nd
         reporter 2nd
     content scorecard, as generated by 2nd 3rd
     error log, as generated by 2nd
     purchasing 2nd
content tagging measurements 2nd 3rd 4th 5th 6th 7th
content writers 2nd 3rd
content, of Web pages [See Web content]
contextual advertising (form of paid placement) 2nd 3rd 4th 5th
     checking cost-effectiveness of, on Yahoo!
     on Google and Yahoo!, compared 2nd 3rd 4th
         bidding and pricing structures 2nd 3rd
     products most suited to 2nd
     quality of sites displaying, as ongoing issue 2nd 3rd 4th
     sites most likely to use 2nd
     users of, as considered less qualified than searchers 2nd 3rd 4th
Converseon (search marketing consultant) 2nd
conversion rates 2nd
     determining patterns of 2nd 3rd 4th
     sales conversion rate 2nd 3rd
     Web conversion rate 2nd 3rd
conversion, of Web site visitors into customers 2nd 3rd 4th 5th 6th 7th 8th 9th 10th
     sales conversion rate 2nd 3rd
     Web conversion rate 2nd 3rd
cookies
     as problematic for spiders 2nd
     as used to track Web conversions 2nd
     as way to track Web site visits 2nd
cookies, as way to track Web site visits 2nd
cooperative advertising 2nd
copywriters 2nd 3rd 4th
core Web pages 2nd 3rd 4th
     as having highest link popularity 2nd 3rd 4th
Coremetrics (Web tracking tool)
cost per action (CPA) 2nd 3rd 4th 5th 6th
cost per action (CPA), as factor in bidding strategy success 2nd
cost per click (CPC) 2nd 3rd 4th 5th 6th 7th 8th 9th
cost per order (CPO), as factor in bidding strategy success 2nd
cost per thousand (CPM) 2nd 3rd 4th 5th 6th 7th
countries and regions, identification of Web pages from
     by domain name 2nd [See also languages]
     by URL and IP address 2nd 3rd 4th [See also languages]
country and region filters, as used by search engines 2nd 3rd 4th 5th 6th
     as problematic for multinational companies 2nd 3rd
country maps
     as functioning best in HTML 2nd
    examples of
         Castrol Web site 2nd
         Iams Web site
CPA (cost per action) 2nd 3rd 4th 5th 6th
CPC (cost per click) 2nd 3rd 4th 5th 6th 7th 8th 9th
CPM (cost per thousand) 2nd 3rd 4th 5th 6th 7th
crawlers (spiders) 2nd
     as sometimes blocked by Webmasters 2nd
     as used to build search index 2nd 3rd 4th 5th 6th 7th 8th 9th 10th
     changing Web pages, as challenge for 2nd 3rd 4th 5th 6th 7th 8th 9th 10th
     following of links by 2nd 3rd
     instructions to, as handled by Webmasters 2nd
     problematic technologies faced by 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th
         content tagging measurements, as way of reporting on 2nd
     remembering of links by 2nd
     site availability, as crucial to visits from 2nd
crawling the Web 2nd
     changing Web pages, as challenge to 2nd 3rd 4th 5th 6th 7th 8th 9th 10th
     trusted feed, as alternative to 2nd
Crest toothpaste, Web site of 2nd
Crockatt, Tor (Espotting) 2nd
     on keyword meaning elements 2nd
Crystal Reports (content report generator) 2nd
CSS [See Cascading Style Sheets]
customers
     attracting, to paid placement listings 2nd 3rd 4th 5th
     different types of, as handled by large company Web sites 2nd 3rd 4th
     searchers as 2nd 3rd