B

Index

[SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [X] [Y] [Z]

back links 2nd
back links (inbound links) 2nd
Balzer, Evan 2nd 3rd 4th
banner ads 2nd
     as linked to landing pages 2nd 3rd 4th
     as tied to time-sensitive promotions 2nd
banner landing pages 2nd
     content of, as needing to match ads 2nd 3rd 4th
Beckham, David, as Castrol spokesman 2nd
behavior models, for different Web site types
    information and entertainment
         subscription information site 2nd [See also Web Conversion Cycle, of site visitors]
    leads (new customers)
         consulting firm 2nd 3rd [See also Web Conversion Cycle, of site visitors]
         swimming pool dealer 2nd 3rd [See also Web Conversion Cycle, of site visitors]
    market awareness (promotion)
         children's cereal 2nd [See also Web Conversion Cycle, of site visitors]
    offline sales
         automobile manufacturer 2nd 3rd [See also Web Conversion Cycle, of site visitors]
    online commerce Web sites (offline delivery)
         book store [See also Web Conversion Cycle, of site visitors]
         personal computer sales 2nd 3rd 4th 5th [See also Web Conversion Cycle, of site visitors]
    persuasion
         political campaign 2nd 3rd 4th 5th [See also Web Conversion Cycle, of site visitors]
    pure online Web sites (online delivery)
         e-book store [See also Web Conversion Cycle, of site visitors]
         software download store [See also Web Conversion Cycle, of site visitors]
Berkshire Hathaway, as example of conglomerate 2nd
Best Buy 2nd
best practices, in search marketing 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th
     centralizing keyword management 2nd 3rd 4th 5th 6th 7th 8th 9th 10th
     establishing and enforcing standards 2nd 3rd 4th
         content standards 2nd
         technical standards 2nd
bid gap 2nd 3rd 4th
bid jamming 2nd
bid limit 2nd
bid management
     as search marketing task 2nd 3rd 4th
bid management software 2nd 3rd 4th
     use of, as leading to keyword battles 2nd 3rd
bid management tool 2nd
     as offered by Yahoo! 2nd
bid management tools 2nd
     agreements of some, with Yahoo! 2nd
     as supporting bidding tactics 2nd 3rd 4th
         dayparting 2nd
     automation, as offered by 2nd 3rd
     costs of 2nd
     search marketing vendors, as offering 2nd
         selected companies, list of 2nd 3rd
     selection of, factors affecting 2nd 3rd 4th 5th 6th
     standalone tools, list of 2nd 3rd 4th
BidBuddy (search marketing vendor)
bidding strategy, as used with paid placement 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th
     bidding strategies, listed and explained 2nd
    measuring success of, factors in
         cost per action (CPA) 2nd
         cost per order (CPO) 2nd
         objective bidding 2nd
         profit margin 2nd
         return on advertising spending (ROAS) 2nd
         return on investment (ROI)
     mistakes by newbies 2nd
     objective bidding 2nd 3rd
     self-funding strategy 2nd 3rd
bidding tactics, as used with paid placement 2nd 3rd 4th 5th 6th 7th
     as not used with Google 2nd 3rd 4th 5th 6th 7th
     bid jamming 2nd
     dayparting 2nd
     friendly URL 2nd
     gap surfing 2nd 3rd
bidding, for keywords
     as costly 2nd 3rd 4th 5th
     as pioneered by Goto.com 2nd
    battles over
         within companies 2nd 3rd 4th 5th 6th 7th 8th 9th
     costs of, projecting 2nd 3rd 4th
bidding, for paid placement ranking 2nd 3rd 4th 5th 6th
     automation of 2nd 3rd 4th
     managing and monitoring of 2nd 3rd 4th 5th 6th
Black Hat Cameras (fictional retailer)
     high number of links, as suspicious 2nd 3rd 4th [See also Snap Electronics]
     high page rankings of 2nd 3rd 4th 5th 6th 7th 8th [See also Snap Electronics]
     link audit of, as exposing blog spamming 2nd 3rd 4th 5th [See also Snap Electronics]
blogs 2nd
     off-topic postings to, as form of link spamming 2nd 3rd 4th 5th 6th 7th
     Search Engine Journal 2nd
     Search Engine Lowdown 2nd
     Traffick 2nd
body text
     improving content of 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th
         in emphasized text 2nd
         in headings 2nd
         in links (anchor text) 2nd
         in opening text 2nd
         tips for 2nd 3rd 4th
     measuring success of 2nd 3rd 4th 5th 6th
body text, as factor in search ranking 2nd
bookmark, as generated by page title 2nd
"bow-tie" theory of Web page types 2nd 3rd 4th 5th 6th 7th
brand awareness
     as factor in selecting paid placement keywords 2nd
     building, as goal of keyword planning 2nd 3rd 4th 5th 6th 7th 8th
         through tie-ins to traditional advertising 2nd
         through use of brand name 2nd
    trademarks, bidding on
         by affilates, retailers, and resellers 2nd 3rd 4th 5th
         search engine policies on 2nd
brand managers 2nd 3rd 4th 5th 6th
     involvement of, in keyword selection 2nd
     paid placement ads, as reviewed and approved by 2nd
brand names
     as handled by large company Web sites 2nd 3rd 4th
     as identified with top search results, by searchers 2nd
     as not always best choice for target keywords 2nd
     "cute" names, as problematic 2nd
     leveraging of, as search marketing strategy 2nd
     protection of, against negative Web sites 2nd 3rd 4th 5th
     seach operators, as used to find 2nd
     search queries for, as favoring manufacturers' sites 2nd
     search queries for, as favoring manufacturers' Web sites 2nd 3rd 4th
     search rankings of, as favoring retail and review sites 2nd 3rd 4th 5th 6th
     spelling of, as important factor 2nd
     stop words, as problematic 2nd
     word order, as important factor 2nd
Brin, Sergey 2nd
Broder, Andrei
     on page factors, as "query-independent" factors 2nd
Broder, Andrei, on searchers
broken links
     checking for 2nd 3rd 4th
Bush, George W., as victim of link popularity 2nd
business case
     for first search marketing campaign 2nd 3rd 4th
     for search marketing program 2nd 3rd 4th 5th
business people, on extended search team 2nd 3rd
     brand managers 2nd 3rd 4th 5th 6th
     lawyers 2nd 3rd 4th
     public relations people 2nd 3rd 4th 5th
     sales people 2nd
business plan
     for first search marketing campaign 2nd 3rd 4th 5th 6th
         phases of 2nd 3rd
         time line chart, use of 2nd 3rd 4th
Business Research (search marketing consultant) 2nd
Buy stage, of Web Conversion Cycle 2nd 3rd 4th
     country/regional specificity, as important to 2nd
     keywords, for Snap Electronics 2nd 3rd 4th
         Shop stage
Buy.com 2nd 3rd 4th 5th 6th 7th
buyers, behavior of 2nd 3rd 4th 5th 6th 7th 8th 9th [See also searchers, visitors to Web sites]
     primary demand (early stages) 2nd [See also searchers, visitors to Web sites]
     selective demand (later stages) 2nd [See also searchers, visitors to Web sites]