Specialized search engines are the best-kept secret of this industry. They're not well- guarded treasure ; rather, the media is too busy unraveling the mysteries of the "traditional" search engines to address these new players. The notion of buying keywords is foreign to a lot of people. Learning about the various programs, ad listing copywriting, and tracking takes time.
However, companies that are experimenting with comparison shopping, vertical markets, and international search engines are tapping into a new customer base right now. Many are still finding little competition and low prices, which together yield high profit margins.
