Conclusion

Paid inclusion programs, either Submit URL or Trusted Feed, ensure that your site pages are included in the search engine databases. The number of pages you submit determines which program you'll choose. Then, the optimization of your page content and design will determine the ranking you'll achieve. Fortunately, a range of tools and service providers exist today to serve companies that pursue either program.

Visit www.searchenginesales.com for updates and links to many of the resources mentioned in this book.