Table of Contents

Make Easy Money with Google: Using the AdSense Advertising Program
By Eric Giguère
...............................................
Publisher: Peachpit Press
Pub Date: June 13, 2005
ISBN: 0-321-32114-6
Pages: 272

Table of Contents  | Index

		Copyright
		Acknowledgements
		About the Author
		Introduction
			Can It Really Be Done by Anyone?
			Is This the Book for You?
			How to Use This Book
			Let's Get Ready
		Section one.  Starting
			Chapter one.  Making Money with Google
				The Elevator Pitch
				The Four Steps
				Who Cares about My Pages?
				A Case in Point
				Web Basics
				Blogging for Money
				Moving Forward
			Chapter Two.  Understanding AdSense
				Who Pays for the Web?
				Web Advertising 101
				AdSense in a Nutshell
				AdSense Highlights
				AdSense for Search
				Joining AdSense
				The Next Challenge
		Section two.  Content
			Chapter three.  Finding Something to Say
				Why Publish on the Web?
				Finding the Right Topic
				Creating the Content
				Digesting It All
			Chapter four.  Getting Ready to Say It
				It's All About Control
				How Domain Names Work
				Finding the Perfect Name
				Hosting the Site
				Moving Forward
		Section three.  Design
			Chapter five.  Designing Your Site
				Thinking About Design
				Showcasing Your Content
				Too Much Thinking
			Chapter six.  Building Your Site
				Creating Web Pages with Nvu
				Making Good-Looking Pages
				Publishing a Blog
				Now the Real Work Starts
		Section four.  AdSense
			Chapter seven.  Becoming an AdSense Publisher
				Touring the AdSense Console
				Managing AdSense
				Getting Paid
				Reality Check
			Chapter eight.  Publishing Ads on Your Site
				Adding the Code
				Tweaking the Code
				Placing the Ads
				Adding Search Code
				Tips and Tricks
				Putting It into Practice
		Section five.  Traffic
			Chapter nine.  Making Money from Your Site
				Making It Easy to Find Your Site
				Spreading the Word About Your Site
				Advertising Your Site
				Tracking Visitors to Your Site
				It Takes Time
			Chapter ten.  Expanding Your Horizons
		Index