Make Easy Money with Google: Using the AdSense Advertising Program


book cover
Make Easy Money with Google: Using the AdSense Advertising Program
By Eric Giguère
...............................................
Publisher: Peachpit Press
Pub Date: June 13, 2005
ISBN: 0-321-32114-6
Pages: 272
 



Table of Contents  | Index
overview

Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people--Claude, Stef, and Anita--as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book. Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!



book cover
Make Easy Money with Google: Using the AdSense Advertising Program
By Eric Giguère
...............................................
Publisher: Peachpit Press
Pub Date: June 13, 2005
ISBN: 0-321-32114-6
Pages: 272
 



Table of Contents  | Index

   Copyright
   Acknowledgements
   About the Author
   Introduction
      Can It Really Be Done by Anyone?
      Is This the Book for You?
      How to Use This Book
      Let's Get Ready
   Section one.  Starting
      Chapter one.  Making Money with Google
      The Elevator Pitch
      The Four Steps
      Who Cares about My Pages?
      A Case in Point
      Web Basics
      Blogging for Money
      Moving Forward
      Chapter Two.  Understanding AdSense
      Who Pays for the Web?
      Web Advertising 101
      AdSense in a Nutshell
      AdSense Highlights
      AdSense for Search
      Joining AdSense
      The Next Challenge
   Section two.  Content
      Chapter three.  Finding Something to Say
      Why Publish on the Web?
      Finding the Right Topic
      Creating the Content
      Digesting It All
      Chapter four.  Getting Ready to Say It
      It's All About Control
      How Domain Names Work
      Finding the Perfect Name
      Hosting the Site
      Moving Forward
   Section three.  Design
      Chapter five.  Designing Your Site
      Thinking About Design
      Showcasing Your Content
      Too Much Thinking
      Chapter six.  Building Your Site
      Creating Web Pages with Nvu
      Making Good-Looking Pages
      Publishing a Blog
      Now the Real Work Starts
   Section four.  AdSense
      Chapter seven.  Becoming an AdSense Publisher
      Touring the AdSense Console
      Managing AdSense
      Getting Paid
      Reality Check
      Chapter eight.  Publishing Ads on Your Site
      Adding the Code
      Tweaking the Code
      Placing the Ads
      Adding Search Code
      Tips and Tricks
      Putting It into Practice
   Section five.  Traffic
      Chapter nine.  Making Money from Your Site
      Making It Easy to Find Your Site
      Spreading the Word About Your Site
      Advertising Your Site
      Tracking Visitors to Your Site
      It Takes Time
      Chapter ten.  Expanding Your Horizons
   Index