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On the Ball: What You Can Learn About Business From Americas Sports Leaders
On the Ball: What You Can Learn About Business From Americas Sports Leaders
ISBN: 013100963X
EAN: 2147483647
Year: 2003
Pages: 93
Authors:
David M. Carter
,
Darren Rovell
BUY ON AMAZON
Main Page
Table of content
Copyright
Praise for On the Ball
FINANCIAL TIMES Prentice Hall
Financial Times Prentice Hall Books
Acknowledgments
Introduction: On Deck
Chapter 1. Building a Business
Don t Try This at Home
Building a Business
The Business Life Cycle
Getting Started
Patriarchal Leadership
Lower-Profile Leadership
Bill France: Seizing the Opportunity (Infancy)
Financial and Organizational Growth: NASCAR-a-Go-Go
NASCAR s Adolescent Years
NASCAR Enters Prime Time
Prime Challenges
The Changing of the Guard
Growing Pains
Championship Points
Chapter 2. Reaching the Customer
Reaching Customers
Miller Lite
Coca-Cola
Apple Computer
Gatorade
Using Sports to Reach Your Fans
Market Segmentation
Case Study: MasterCard
Championship Points
Chapter 3. Customer Service
Customer Service
Customer Service 101
Championship Points
Chapter 4. The Personal Branding Process
Personal Branding
Jack, Joe, Michael, and Tiger
Corporate America and the Art of Athlete Branding
The Familiar Lance Armstrong
Barry Bonds: The Anti-Armstrong?
The Relevant Cal Ripken
Steve Garvey: The Anti-Ripken?
The Esteemed Andre Agassi
Anna Kournikova: The Anti-Agassi?
And Then There s Michael
Shawn Kemp: The Anti-Jordan?
Championship Points
Chapter 5. Employee Relations
A Structure for Employee Relations
Championship Points
Chapter 6. Building Alliances
Strategic Alliances
Championship Points
Chapter 7. Crisis Management
The Players in a Crisis
Dealing with the Crisis Players
10 Rules to Live By
Moving On
Championship Points
Chapter 8. Penetrating New Markets
The 800-Pound Gorilla
Marketing Abroad
Emerging Markets
Championship Points
Chapter 9. Building a Brand
The Branding Process
Establishing a Brand
The Product s Role in Branding
(Micro) Managing the Brand
Brand Constituents
Maintaining the Message
Going Global
Brand Extensions
Championship Points
Chapter 10. Repositioning a Business
Repositioning
Repositioning with an Attitude
Leadership and Senior Management
Internal Changes and Marketing
The Second Coming?
Applying the Same Principles and Passions
Gaining Public Sector Buy-In
Seeking out New Business Opportunities
Persuading Customers to Spread the Word
Making a Name for Themselves
Championship Points
Chapter 11. Leadership
The Essence of Leadership
The Home Stretch
On the Ball: What You Can Learn About Business From Americas Sports Leaders
ISBN: 013100963X
EAN: 2147483647
Year: 2003
Pages: 93
Authors:
David M. Carter
,
Darren Rovell
BUY ON AMAZON
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