Davenport & Company, 182
Décor. See Home furnishings/décor
De Graaf, John, 47
Dell, Michael, 250
Department 56, 202, 205
Dick's Sporting Goods, 175
Diffusers, 190
Digital cameras, 165–66
Digital revolution, 257
Direct-selling trends, 261–62
Discretionary spending, 4–7, 22–58
categories of, 24–26
competition for, 112
consumer motivation study, 38–46
discretionary products matrix, 24–26
emotion-based, 22–23, 24, 35, 38, 267–68
on experiences, 252–57
indulgences, 25, 33–38, 47–48
justifiers for. See Justifiers
lifestyle and aspirational luxuries, 25, 48–58
as percent of personal consumption, 5
product marketers and, 93
purchase incidence, 97
recent downturn in, 95–98
segmentation analysis, 38–41
for services, 4
stress and, 24
tradition-bound, 251
utilitarian purchases, 24–25, 27–33
value systems and, 26
Disney Store, 72
Disraeli, Benjamin, 95
Do-it-yourself, 27, 156
Dolls. See Toys/dolls/games
Donna Karan, 50
Downscaling, 107
Dress Barn, 136
Dustibles, 206, 208
DVD players. See TVs/radios/VCRs/ DVD players
DVDs. See Videos/music/DVDs, prerecorded