H. Samuels and Ernst Jones, 50–51
Hallmark Entertainment Network, 174
Harley-Davidson, 32
Harrah's Casinos, 167–168
Harrison Lodging, 31
Heskett, James, 128
Hinkley, Tim, 166
hiring approaches, 158–161, 175, 213–214
See also employees
hiring practices, 161–162
history of branding, 23–24
Holt, Douglas, 65
honesty, 100, 228
Horowitz, Shel, 120–121
hospitality industry
in developing nations, 173–174
Doubletree Hotels, 51
Harrah's Casinos, 167–168
Isle of Capri Casinos, 163–168
Howe, Chris, 9
human capital departments versus human resources (HR), 158
Human Competence (Gilbert), 136
human resources (HR)
Brand Book, 162–163
changes in, 157
connection with brand champions of, 155
policies/mandates, 129, 215
role of, in Isle of Capri Casinos, 163–168
staff recruitment, 158–161
as strategic brand partner, 114–117
Vodafone's, 134
See also employees
human service interactions, controlling, 44–45
humor, 102
Hutchinson Whampoa, 65