Index_G

G

GE Medical 175

Geertz, Clifford 82

gender differences 2

General Electric 39

geo-centrism 17, 12627

Germany 18, 79, 84

advertising, and 143

Ghoshal, S 5, 10, 43, 145

global area division 41

global brand positioning 139

global functional division 4243

global managers 34, 12, 72, 79, 80, 82, 197, 199200, 20102, 237

contextual competence 202

family life 21718

intercultural management skills 98

language skills 7576

global product division 4041

global strategy 13340

local adaptation 13740

globalization 19697

' glocalization ' 11823

Graig Ship Management 21920

groupthink 48

Gulf War 174