Ask yourself if your product/service will translate to a virtual market, i.e., the Web. If the answer is “yes,” decide which website model you want to build and consider what your website is going to offer. Then build the website and expend your efforts in driving customers to that website. If you are an entrepreneur find your niche market, design your website for that market, and then let your customers know you are open and ready for business.
If the answer is “no,” a website still may be a necessity — due to the growing power of web customers who expect the vast majority of all businesses to have some sort of a web presence. Build a good brochureware site that will drive customers to your brick-and-mortar business. Use that website to provide detailed information about your company, your products and services; as the first tier in your customer service support efforts (FAQs, online manuals and other documentation, knowledge base, etc.); and perhaps even incorporate a forum for your customers to converse with each other about your products and services.