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long-term commitment 124
low-tech customer 159
low-tech marketer 159
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Managing Data Mining Technologies in Organizations: Techniques and Applications
ISBN: 1591400570
EAN: 2147483647
EAN: 2147483647
Year: 2003
Pages: 174
Pages: 174
Authors: Parag Pendharkar
- Chapter I e-Search: A Conceptual Framework of Online Consumer Behavior
- Chapter II Information Search on the Internet: A Causal Model
- Chapter IV How Consumers Think About Interactive Aspects of Web Advertising
- Chapter X Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites
- Chapter XI User Satisfaction with Web Portals: An Empirical Study