Chapter 1: Equipping the Organization for Effective Decision Making

"Would you tell me please, which way I ought to go from here?" asked Alice.
"That depends a good deal on where you want to get to," said the Cat.
"I don't much care where," said Alice.
"Then, it doesn't matter which way you go," said the Cat.
Alice's Adventures in Wonderland
—Lewis Carroll

Overview

Life is filled with decisions. Should I have the burger and fries or the salad for lunch? Should I get my significant other that new watch they've had their eye on or should I buy them a new vacuum cleaner? Do I invest my holiday bonus or head for the casino? Should I buy this book or go browse the comics section? (Here is your first bit of business intelligence: buy this book!)

The choices we make can have life-changing consequences. Even seemingly trivial decisions can have big consequences down the road. It's like your parents always told you: the key to success in life is to make good choices!