Part III: Working with AdWords

Chapters 1012 explain the nuts and bolts, and metrics, of the Google AdWords program, a highly successful mechanism that anybody with a valid credit card can use to place advertisements that reach over 80% of users of the Internet.

Chapter 10, Using AdWords

Chapter 11, Improving Campaign and Ad Group Performance

Chapter 12, AdWords Reporting and Conversion Tracking

Google Advertising Tools. Cashing in with AdSense, AdWords, and the Google APIs
Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
ISBN: 0596101082
EAN: 2147483647
Year: 2004
Pages: 145
Authors: Harold Davis

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