Dedication
For Kara:
Domina mea, amata mea, vita mea.
- Chapter IX Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage
- Chapter X Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites
- Chapter XIII Shopping Agent Web Sites: A Comparative Shopping Environment
- Chapter XVI Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability
- Chapter XVIII Web Systems Design, Litigation, and Online Consumer Behavior