J. C. Penney Company (JCPenney), 35
business credo of, 37
decline and fall of, 159-160, 259, 270-271
and financing of early stores, 34-35
and growth of chain, 38
and names of company, 128n.3
New York City office of, 35-36
present makeover of, 282-284
and responsibility for company's fall, 159-160
sidelines of, 255n.1
store configurations of, 100
Johnson, Roy, on Batten's running of company, 12-14