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The purpose of this document is to communicate to the appropriate Marketing Communications organization all of the information required to develop a Marketing Communications (MARCOM) Plan. The information provided by the Project Manager in this document should include the following data:
Barriers to success
Business objective (refer to the POS)
Distribution process
Distribution medium and format
Expected delivery date
Interprogram dependency
Key messages (usually two or three key statements)
Marketing budget
Measurement standards
Project name (not the internal code name)
Project Manager name
Release timing
Target audience
Timeline dependencies
Value proposition
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