Most advertised products and services

In 2001, the most advertised products were pharmaceutical products, foods , real estate, electrical household appliances and cosmetics. These five categories constituted an aggregate share of 48.3 per cent, almost half of China's total advertising outlay in 2001 (see Table 6.13.3).

Table 6.13.3: 2001 advertising spend by products/services

Category	Spending (RMB billion)	% of 2000	Share in total spending (%)
Pharmaceuticals	9,669	128.99	12.16
Foods	8,995	129.91	11.32
Real estate	6,948	116.6	8.47
Electrical appliances	6,588	89.62	8.29
Cosmetics	6,334	133.43	7.97
Alcoholic products	4,120	169.34	5.18
Medical services	3,261	106.88	4.10
Garments & accessories	2,427	114.54	3.05
Motor vehicles	2,286	53.79	2.88
Medical apparatus	1,873	86.63	2.36
Tourism	1,583	122.62	1.99
Tobacco	0,91	105.94	1.14
Other	24,495	108.27	30.82

In terms of growth, advertising spend on alcoholic products, foods and pharmaceutical products experienced strong growth in 2001, with respective growth rates of 69, 30 and 29 per cent. However, probably affected by a host of factors such as industry slowdown and market competition, advertising spend by motor vehicles, electrical household appliances and medical apparatus declined by 46, 11 and 16 per cent respectively compared with 2000.