Chapter 2. Implementation and Setup

Section 2.1.  Hacks 1436: Introduction

Hack 14.  Optimize the Implementation Process

Hack 15.  Improve Data Accuracy with Cookies

Hack 16.  Know When to Use First-Party Cookies

Hack 17.  Alternatives to Cookies

Hack 18.  Use Macromedia Flash Local Shared Objects Instead of Cookies

Hack 19.  Fine-Tune Your Data Collection

Hack 20.  Define Useful Page Names and Content Groups

Hack 21.  Understand Where Data Gets Lost

Hack 22.  Deconstruct Web Server Logfiles

Hack 23.  Exclude Robots and Spiders from Your Analysis

Hack 24.  Bust the Cache for Accuracy

Hack 25.  Use Query Strings Effectively

Hack 26.  Web Measurement and Visitor Privacy

Hack 27.  Establish a P3P Privacy Policy

Hack 28.  Deconstruct JavaScript Page Tags

Hack 29.  Understand Web Bugs

Hack 30.  Hack the JavaScript Document Object Model

Hack 31.  Use Custom Variables Wisely

Hack 32.  Best Practices for Data Integration

Hack 33.  Measure Your Intranet or Extranet

Hack 34.  Measure Your Mistakes

Hack 35.  Build Your Own Web Measurement Application: The Core Code

Hack 36.  Build Your Own RSS Tracking Application: The Core Code and Reporting